Campaign Highlights

Investor's Business Daily

Humans have been attempting to improve and refine communication since our cave-dwelling ancestors presumably graduated from grunts and groans to words.

With the array of ways that we now communicate virtually — complete online lives and worlds — “we need to learn to … communicate differently to survive in this brave new digital world,” wrote Nick Morgan, author of  “Can You Hear Me? How To Connect With People In A Virtual World.” Read the full story here


The turn of the year is a traditional time for reflection on the past and making plans for the future. So it is a fair bet that, along with the well-meaning resolutions to become fitter, drink less or whatever, a fair number of self-help books are purchased, if not actually read.

One of the more thought-provoking of these titles to appear recently is What Anyone Can Do: How Surrounding Yourself With The Right People Will Drive Change, Opportunity and Personal GrowthIn it, Leo Bottary, co-author of The Power of Peers: How the Company You Keep Drives Leadership, Growth & Success, builds on the interest in his Year of the Peer podcasts to offer a message that successful self-improvement is more of a team sport than many might suppose. Read the full story here

The Smart Manager (India)

Early in my time as an entrepreneur, I knew company culture was important, but I did not bother to learn about and appreciate its deep complexity. It was not until the 2009 United States recession that I was forced to look at it more closely. I knew I needed an edge in order to survive the economic siege. This sent me head-first into research, reflection, and bit of awakening. There must be a new way to run my company, and the change had to come from within. Read the full story

The Street

As display advertising moves to automation, native and branded content is taking center stage. Publishers are relying on branded content, despite ethical and journalistic concerns. Mike Smith, author of The Native Advertising Advantage said branded content is meant to inform and entertain readers and is not merely a product pitch. Watch the full interview here

Inc. Magazine

Even the most successful businesses today have had to learn from failures. Does your business have the learning culture to keep you in the game? Read the full story

Sarder TV

Dave Mattson is a best-selling author, sales and management thought leader, keynote speaker and leader for sales training seminars around the world. As CEO and President of Sandler Training, Mr. Mattson oversees the corporate direction and strategy for the company’s global operations including sales, marketing, consulting, alliances and support. His key areas of focus are sales leadership, strategy and client satisfaction. Click here to watch videos with Dave Mattson

FOX 7 Austin

Former Texas Comptroller Susan Combs talks about her new book which is a message for every woman. Watch her interview on Good Day here.

Directors & Boards

The authors of Board Games: Straight Talk For New Directors and Board Governance, John T. Montford and Joseph Daniel McCool, are featured on the cover of Directors & Boards magazine.

Directors & Boards Q3 2016 Cover


Want everyone’s best work? Start with a candid conversation. Read More

Ivey Business Journal

There are so many stories about people coming out to Silicon Valley to start a business and ending up a billionaire pretty much overnight. That’s wonderful when it happens, but it seldom does. For every Instagram story out there, there are hundreds of other ventures that did not instantly create wealth and hundreds that didn’t create any wealth at all. So anyone coming out here looking to start a business in order to get rich quick really needs to understand the desire for instant wealth is not easy to satisfy and certainly not a good reason to start a business. Success typically takes time and hard work and passion. And that is especially true in Silicon Valley, where failure happens all the time. My previous books are about success and leadership. This one is an epic tale of failure. Read More


Most aspiring entrepreneurs believe that a great idea alone will assure business success. Experts argue that it’s more important to have a great plan, and personal business acumen. Hardly anyone mentions selling principles. Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. Read More

Harvard Business Review

No one wants another checklist task that they have to complete. We want to be called to something greater. So instead of informing and directing your direct reports, aspire to inspire. When you focus on persuading them, you’ll be able to turn even a corporate initiative or new product launch into a cause that becomes their own. They’ll want to step up and own their results. Read More


A lot happens in a split second online, much of it good for the advertising business but worrying for privacy advocates. Lightning-quick auctions to push tailored ads to individual web users are growing fast, writes Mike Smith, a digital publishing executive, in his new book “Targeted.” Smith predicts such auctions will be a big part of the industry’s future. Ad men will need ever more personal data to fuel them. Read More