Meet The Team
ThePRFreelancer, Inc. is a public relations agency specializing in publicity, public relations, and marketing for non-fiction book authors.
Founded by veteran book publicist Lori Ames, the agency handles all aspects of book publicity including preparation of press materials, print coverage (magazines and newspapers), online coverage (website, ezines, blogs, and podcasts) and broadcast coverage (radio and television). In addition, we assist with speaking engagements, social media, and website design upon request.
Founder & President
Lori Ames has been involved in book publishing and book publicity since the early eighties. After receiving her degree from Hofstra University in 1979, she worked briefly for a mass market paperback publisher, and then began her publicity career at a boutique book publicity agency in New York City. After more than three years there, she joined book publisher William Morrow, where she remained for six years, advancing to the position of publicity director. During her tenure with William Morrow, she worked with many bestselling authors, celebrities, and sports figures.
She returned to the boutique agency in 1991 where she remained until late 2010, helping run the day-to-day business, overseeing all publicity campaigns, and working on strategic planning to stay on top of new media while driving clients’ books to the country’s bestseller lists.
In late 2010, Lori’s son was diagnosed with an inoperable malignant brain tumor, so she left the fast-paced world of Manhattan to care for her son and in the process set up her own agency (her son Robert is doing very well and plays an important role at the company). Lori serves on the Dean’s Advisory Board of the Hofstra College of Liberal Arts and Sciences. She is a regular speaker at the Principles of Marketing classes at the Zarb School of Business, at the Book Promotion course at Hofstra University, and has spoken at the National Speaker’s Association’s Mega Million Publishing Lab. In addition, Lori contributed a chapter to the book Adventures Of Women Entrepreneurs: Stories That Inspire by Robin Behrstock & Contributors (Radius Press / 2017) as well as an essay to The Road Ahead: Inspirational Stories Of Open Hearts And Minds by Jane Seymour (Post Hill Press / 2017).
Robert Ames is the inspiration behind the founding of the ThePRFreelancer, Inc. He is an integral part of the firm and is involved with every campaign. Robert keeps everybody on their toes, doling out humor and sharing fishing and food snapshots.
Christina is a former intern at ThePRFreelancer, spending several summers with us during her college years. She took advantage of her academic years to pursue publicity internships in various specialties, including non-profit, fashion, and luxury lifestyle to expand her knowledge and expertise in different areas of PR. After graduating from Fordham University in 2020, Christina joined the team full-time.
Christina loves getting to know her clients and establishing meaningful connections with them. She is passionate about finding creative and sometimes unconventional methods to promote their books and platforms. Her skills in design and social media help her to develop engaging campaigns that stand out in the ever-changing media landscape.
When Christina isn’t busy promoting her clients, she enjoys being active outdoors, trying new recipes, and immersing herself in a good fantasy novel.
Jenna Mallimo is a Senior Publicist at ThePRFreelancer with a passion for promoting books and building communities for her clients and their audiences. She graduated from St. Joseph’s College with a B.A. in English Literature and a minor in Marketing and gained invaluable experience as an intern in the Marketing and Publicity department at W.W. Norton.
Currently working towards her Master’s in Library and Information Science at The University of Buffalo, Jenna has a deep appreciation for the power of literature and its ability to connect people. Her expertise in book promotion and community building has helped her clients achieve success and build lasting relationships with their audiences.
Jenna’s commitment to staying up-to-date on the latest industry trends and best practices ensures that her clients benefit from cutting-edge strategies that drive engagement and build brand awareness. In her free time, Jenna indulges her love of romance novels, music, and concerts.
Entrepreneur In Training
Sawyer Jordan, entrepreneur in training, who has informed his parents that he has a job because Lori gives him money when he helps in the office.
Office Dog In Training
Penny Mallimo, office dog in training, who brings joy and chaos whenever she visits.