Founded by veteran book publicist Lori Ames, the agency handles all aspects of book publicity including preparation of press materials, print coverage (magazines and newspapers), online coverage (website, ezines, bloggers, and podcasts) and broadcast coverage (radio and television). In addition, we assist with speaking engagements, social media, and website design upon request.
Founder and President
Lori Ames has been involved in book publishing and book publicity since the early eighties. After receiving her degree from Hofstra University in 1979, she worked briefly for a mass market paperback publisher, and then began her publicity career at a boutique book publicity agency in New York City. After more than three years there, she joined book publisher William Morrow, where she remained for six years, advancing to the position of publicity director. During her tenure with William Morrow, she worked with many bestselling authors, celebrities, and sports figures.
She returned to the boutique agency in 1991 where she remained until late 2010, helping run the day-to-day business, overseeing all publicity campaigns, and working on strategic planning to stay on top of new media while driving clients’ books to the country’s bestseller lists.
In late 2010, Lori’s son was diagnosed with an inoperable malignant brain tumor, so she left the fast-paced world of Manhattan to care for her son and in the process set up her own agency (her son Robert is doing very well and plays an important role at the company). Lori serves on the Dean’s Advisory Board of the Hofstra College of Liberal Arts and Sciences. She is a regular speaker at the Principles of Marketing classes at the Zarb School of Business, at the Book Promotion course at Hofstra University, and has spoken at the National Speaker’s Association’s Mega Million Publishing Lab. In addition, Lori contributed a chapter to the book Adventures Of Women Entrepreneurs: Stories That Inspire by Robin Behrstock & Contributors (Radius Press / 2017) as well as an essay to The Road Ahead: Inspirational Stories Of Open Hearts And Minds by Jane Seymour (Post Hill Press / 2017).
Robert Ames is the inspiration behind the founding of the ThePRFreelancer, Inc. He is an integral part of the firm and is involved with every campaign. Robert keeps everybody on their toes, doling out humor and sharing fishing and food snapshots.
Associate Publicity Manager
Christina Czachor interned for several summers at ThePRFreelancer, Inc., while completing her undergraduate education at Fordham University in New York City. During the school year, she worked as an intern for a fashion & lifestyle firm in Manhattan. After graduating in May 2020 with a B.S in Psychology and a minor in Marketing, Christina joined ThePRFreelancer, Inc. full time. Christina loves connecting with clients and thinking of creative ways to promote their books and platforms. When she’s not working, Christina loves to read, explore NYC, and hike.
Jenna Mallimo graduated from St. Joseph’s College with a B.A. in English Literature along with a minor in Marketing. During her undergraduate career, Jenna interned at W.W. Norton in their Marketing and Publicity department. She enjoys promoting books while creating a community for clients and their audience. In her free time, Jenna loves to read, listen to music, and go to concerts.
Web Design & Graphics, Social Media Management
Sawyer Jordan, entrepreneur in training, who has informed his parents that he has a job because Lori gives him money when he helps in the office.
Penny Mallimo, office dog in training, who brings joy and chaos whenever she visits.