Meet The Team
ThePRFreelancer, Inc. is a public relations agency specializing in publicity, public relations, and marketing for non-fiction book authors.
Founded by veteran book publicist Lori Ames, the agency handles all aspects of book publicity and has been in business for over fourteen years. ThePRFreelancer, Inc. team prides themselves on working closely with their clients and the projects that are important to each individual author – at times expanding the book publicity role to fit clients’ needs.
Lori Ames
Founder & President
Lori Ames has been involved in book publishing and book publicity since the early eighties. After receiving her degree from Hofstra University in 1979, she worked briefly for a mass market paperback publisher, and then began her publicity career at a boutique book publicity agency in New York City. After more than three years there, she joined book publisher William Morrow, where she remained for six years, advancing to the position of publicity director. During her tenure with William Morrow, she worked with many bestselling authors, celebrities, and sports figures.
She returned to the boutique agency in 1991 where she remained until late 2010, helping run the day-to-day business, overseeing all publicity campaigns, and working on strategic planning to stay on top of new media while driving clients’ books to the country’s bestseller lists.
In late 2010, Lori’s son was diagnosed with an inoperable malignant brain tumor, so she left the fast-paced world of Manhattan to care for her son and in the process set up her own agency (her son Robert is doing very well and plays an important role at the company). Lori served on the Dean’s Advisory Board of the Hofstra College of Liberal Arts and Sciences for over a decade. She has been a regular speaker at the Principles of Marketing classes at the Zarb School of Business, at the Book Promotion course at Hofstra University, and has spoken at the National Speaker’s Association’s Mega Million Publishing Lab. In addition, Lori has contributed to several books including Adventures Of Women Entrepreneurs: Stories That Inspire by Robin Behrstock & Contributors (Radius Press / 2017), The Road Ahead: Inspirational Stories Of Open Hearts And Minds by Jane Seymour (Post Hill Press / 2017), and The Fisherman’s Path To Leadership: 224 Lessons From The Wisdom Of Nature (2024).
Christina Czachor
Publicity Manager
Christina is a former intern at ThePRFreelancer, spending several summers with us during her college years. She took advantage of her academic years to pursue publicity internships in various specialties, including non-profit, fashion, and luxury lifestyle to expand her knowledge and expertise in different areas of PR. After graduating from Fordham University in 2020, Christina joined the team full-time.
Christina loves getting to know her clients and establishing meaningful connections with them. She is passionate about finding creative and sometimes unconventional methods to promote their books and platforms. Her skills in design and social media help her to develop engaging campaigns that stand out in the ever-changing media landscape.
When Christina isn’t busy promoting her clients, she enjoys being active outdoors, trying new recipes, and immersing herself in a good fantasy novel.
Robert Ames
Robert Ames is the inspiration behind the founding of the ThePRFreelancer, Inc. He is an integral part of the firm and is involved with every campaign. Robert keeps everybody on their toes, doling out humor and sharing fishing and food snapshots.
Shannon Wylie
Publicity Assistant
Shannon Wylie is a former intern at ThePRFreelancer, who is now working part time at the agency. She is a recent graduate of SUNY Farmingdale where she completed her BS in Professional Communications.
Shannon was active at SUNY Farmingdale serving on boards, pursuing leadership roles, and managing the social media accounts for Dale News and Book Club.
When Shannon isn’t working, she likes to spend time with family, shop, listen to music, and keep up with pop culture and reality TV . . . and of course daydream about destination spots she hopes to travel to one day.
Sawyer Jordan
Entrepreneur In Training
Sawyer Jordan, entrepreneur in training, who has informed his parents that he has a job because Lori gives him money when he helps in the office.