The 7 Systems of Influence: Book Publicity with Lori Ames

Lori Ames of The PR Freelancer joins us to share her knowledge and expertise on book publicity. Lori is an industry veteran, working with big names (she drops quite a few names), and has started her own successful book publicity firm.

Watch the full webinar here.

Once and Future Authors Podcast

Lori Ames, head of “The PR Freelancer,” works alongside authors who wish to ignite their business and professional lives through book publication and promotion.

Watch the full interview here.

Smashing the Plateau

Building a Book Publicity Agency with Your Reputation Featuring Lori Ames.

Listen here.

Leveraging Thought Leadership With Peter Winick

The purpose of writing a business book has changed over the years.  While the focus might have been on units sold, it has shifted to being a tool to increase your reach, brand recognition, and cache.

Listen here.

Thrive Global

What started as a grab for normalcy and sanity during my son’s battle with a malignant brain tumor has turned into a thriving public relations agency. Read more.

Interview with Experience Digital Marketing

Book Publicity: Everything You Need to Know From an Industry Expert. Read here.

OnWard Nation
Lori Ames, a veteran book publicist, is the president and founder of ThePRFreelancer, a public relations agency specializing in publicity, marketing, and public relations for non-fiction book authors. She started her business in late 2010 after her son was diagnosed with an inoperable malignant brain tumor and believes that her reason for success is very simple – and that’s why she’s been nice to every person she’s spoken to for the past 25 years. Listen to the full interview here.
Speaker Magazine
You put your life on hold so you could finish writing your book. Now, you can sit back and relax while the sales roll in, right? Wrong! Developing a publicity strategy is critical to your book’s success. Read More
Associated Press
She wasn’t worried about getting clients after having done book publicity and other public relations in Manhattan for more than 20 years. What was daunting was the prospect of becoming an employer for the first time. Ames’ business grew so much that nine months after she started the company she was able to hire the first of her two staffers. That was great news, but the responsibility that comes with being responsible for someone else’s salary was stressful. Read More
Kevin Kauzlaric
This week I interviewed business owner Lori Ames, who started her own PR agency five years ago. Read on for her retelling of why and how she started The PR Freelancer… Read More
Business Interviews
Lori Ames was the vice president of a boutique New York City public relations agency for more than two decades when unforeseen circumstances inspired her to start her own business. She left the safety net of a regular pay check to forge her own way and quickly found success. Lori has the perfect combination of significant experience in her field, coupled with knowledge of today’s social media landscape, to create the ideal campaigns.

Lori drew on more than 30 years in the publishing and public relations fields, and founded ThePRFreelancer, Inc..  She works with authors, artists, and small businesses to help them with their publicity, marketing, and public relations needs.

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Long Island Business News

Ames’ unintentional entrepreneurial journey has molded her into a special type of woman leader – strong and willful – a woman who was by her son’s side through the biggest battle of his young life, and who brings that strength and wisdom to the table for each and every campaign. Read More