The purpose of writing a business book has changed over the years.  While the focus might have been on units sold, it has shifted to being a tool to increase your reach, brand recognition, and cache.

Listen here.

What started as a grab for normalcy and sanity during my son’s battle with a malignant brain tumor has turned into a thriving public relations agency. Read more.

Book Publicity: Everything You Need to Know From an Industry Expert. Read here.

Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.

Here is our interview with Lori Ames, Founder and President at ThePRFreelancer, Inc. Read More.

Lori Ames, a veteran book publicist, is the president and founder of ThePRFreelancer, a public relations agency specializing in publicity, marketing, and public relations for non-fiction book authors. She started her business in late 2010 after her son was diagnosed with an inoperable malignant brain tumor and believes that her reason for success is very simple – and that’s why she’s been nice to every person she’s spoken to for the past 25 years. Listen to the full interview here.

You put your life on hold so you could finish writing your book. Now, you can sit back and relax while the sales roll in, right? Wrong! Developing a publicity strategy is critical to your book’s success. Read More

She wasn’t worried about getting clients after having done book publicity and other public relations in Manhattan for more than 20 years. What was daunting was the prospect of becoming an employer for the first time. Ames’ business grew so much that nine months after she started the company she was able to hire the first of her two staffers. That was great news, but the responsibility that comes with being responsible for someone else’s salary was stressful. Read More

Of course plenty of women still believe they can have it all. And some of them started their own businesses to make that happen. But for all the entrepreneurial spirit that exists in this country, it’s not evenly divided along gender lines. Most entrepreneurs are men — and women-owned companies are far less likely to hit the million-dollar revenue mark.

Ashley Milne-Tyte met two women who’ve taken very different paths to having it all. Read More

This week I interviewed business owner Lori Ames, who started her own PR agency five years ago. Read on for her retelling of why and how she started The PR Freelancer… Read More

Lori Ames was the vice president of a boutique New York City public relations agency for more than two decades when unforeseen circumstances inspired her to start her own business. She left the safety net of a regular pay check to forge her own way and quickly found success. Lori has the perfect combination of significant experience in her field, coupled with knowledge of today’s social media landscape, to create the ideal campaigns.

Lori drew on more than 30 years in the publishing and public relations fields, and founded ThePRFreelancer, Inc..  She works with authors, artists, and small businesses to help them with their publicity, marketing, and public relations needs.

Read More