About Us

ThePRFreelancer, Inc. is a public relations agency specializing in publicity, public relations, and marketing for non-fiction book authors.

Founded by veteran book publicist Lori Ames, the agency handles all aspects of book publicity including preparation of press materials, print coverage (magazines and newspapers), online coverage (website, ezines, bloggers, and podcasts) and broadcast coverage (radio and television). In addition, we assist with speaking engagements, social media, and website design upon request.


Lori Ames

Lori Ames

Founder and President

Lori Ames has been involved in book publishing and book publicity since the early eighties.  After receiving her degree from Hofstra University in 1979, she worked briefly for a mass market paperback publisher, and then began her publicity career at a boutique book publicity agency in New York City.  After more than three years there, she joined book publisher William Morrow, where she remained for six years, advancing to the position of publicity director. During her tenure with William Morrow, she worked with many bestselling authors, celebrities, and sports figures.

She returned to the boutique agency in 1991 where she remained until late 2010, helping run the day-to-day business, overseeing all publicity campaigns, and working on strategic planning to stay on top of new media while driving clients’ books to the country’s bestseller lists.

In late 2010, Lori’s son was diagnosed with an inoperable malignant brain tumor, so she left the fast-paced world of Manhattan to care for her son and in the process set up her own agency (her son Robert is doing very well and plays an important role at the company).  Lori serves on the Dean’s Advisory Board of the Hofstra College of Liberal Arts and Sciences as well as on the Dean’s Advisory Board for Hofstra University’s Zarb School of Business Department of Marketing and International Business.  She has spoken at Principles of Marketing classes at the Zarb School of Business, at the National Speaker’s Association’s Mega Million Publishing Lab, and has been approached to be involved with Hofstra’s new Center for Entrepreneurship which opens in Spring 2016.

Robert Ames

Robert Ames

Senior Publicist

Robert Ames is the inspiration behind the founding of the ThePRFreelancer, Inc.  Having worked for Lori in New York City as a part time publicity assistant, he was diagnosed with an inoperable malignant brain tumor in October 2010.  Fast forward to the present, Robert has battled hard and worked harder, and currently is a  publicist at the agency, emailing the media and working with clients, Lori, and Christina to schedule interviews.  He maintains order in the office and keeps everybody on their toes.

Katie Waterhouse

Katie Waterhouse

Publicist

Katie Waterhouse started working part time at ThePRFreelancer, Inc. while finishing up her senior year at Farmingdale State College where she majored in Communications. She started working full time for the agency in the summer of 2016. Katie is responsible for maintaining social media accounts, outreach to producers and editors to try to secure media coverage for clients, and scheduling interviews with print, online, and broadcast outlets.  Katie is the hashtag princess with an uncanny knack for knowing what is trending and brings enthusiasm and energy to the office everyday.  An aspiring novelist and dog lover, she will almost always be found with a coffee or tea in hand.

Michael Mejer

Michael Mejer

Web Design & Graphics

Michael Mejer started at ThePRFreelancer, Inc. as an intern, worked full time while finishing up his senior year at Dowing College where he majored in biology with a minor in philosophy, and now works for the firm on a project by project basis while completing his journey towards an MBA.  Michael has mad graphics skills, assists with maintaining social media accounts for select clients, as well as handling website design and graphics.  He is also a noted young adult entrepreneur, having started his own clothing line while a freshman in college.