About Us

ThePRFreelancer, Inc. is a public relations agency specializing in publicity, public relations, and marketing for non-fiction book authors.

Founded by veteran book publicist Lori Ames, the agency handles all aspects of book publicity including preparation of press materials, print coverage (magazines and newspapers), online coverage (website, ezines, bloggers, and podcasts) and broadcast coverage (radio and television). In addition, we assist with speaking engagements, social media, and website design upon request.


Lori Ames

Lori Ames

Founder and President

Lori Ames has been involved in book publishing and book publicity since the early eighties.  After receiving her degree from Hofstra University in 1979, she worked briefly for a mass market paperback publisher, and then began her publicity career at a boutique book publicity agency in New York City.  After more than three years there, she joined book publisher William Morrow, where she remained for six years, advancing to the position of publicity director. During her tenure with William Morrow, she worked with many bestselling authors, celebrities, and sports figures.

She returned to the boutique agency in 1991 where she remained until late 2010, helping run the day-to-day business, overseeing all publicity campaigns, and working on strategic planning to stay on top of new media while driving clients’ books to the country’s bestseller lists.

In late 2010, Lori’s son was diagnosed with an inoperable malignant brain tumor, so she left the fast-paced world of Manhattan to care for her son and in the process set up her own agency (her son Robert is doing very well and plays an important role at the company).  Lori serves on the Dean’s Advisory Board of the Hofstra College of Liberal Arts and Sciences as well as on the Dean’s Advisory Board for Hofstra University’s Zarb School of Business Department of Marketing and International Business. She is a regular speaker at the Principles of Marketing classes at the Zarb School of Business, at the Book Promotion course at Hofstra University, and has spoken at the National Speaker’s Association’s Mega Million Publishing Lab. In addition, Lori contributed a chapter to the book Adventures Of Women Entrepreneurs:  Stories That Inspire by Robin Behrstock & Contributors (Radius Press / 2017).

Robert Ames

Robert Ames

Robert Ames is the inspiration behind the founding of the ThePRFreelancer, Inc.  Having worked for Lori in New York City as a part time publicity assistant, he was diagnosed with an inoperable malignant brain tumor in October 2010.  Fast forward to the present, Robert has battled hard and is in the office every day keeping everybody on their toes.

Erica Barbera

Erica Barbera

Publicist

Erica Barbera is a graduate of The New School in Manhattan, where she majored in Media Studies. After working as a Project Manager for her father’s construction company, she was looking for something a little more communication related and that tapped into her major and internship experience. She was introduced to ThePRFreelancer and it was immediately a perfect fit. She has experience in PR handling multiple accounts, scheduling for clients and employers, and reaching out to media outlets for coverage and promotion. Erica is creative, enthusiastic, and always up-to-date with the social media world. Besides working for the agency, her passions include binge watching Friends and finding the perfect red lipstick for any occasion.

Michael Mejer

Michael Mejer

Web Design & Graphics

Michael Mejer started at ThePRFreelancer, Inc. as an intern, worked full time while finishing up his senior year at Dowing College where he majored in biology with a minor in philosophy, and now works for the firm on a project by project basis while completing his journey towards an MBA.  Michael has mad graphics skills, assists with maintaining social media accounts for select clients, as well as handling website design and graphics.  He is also a noted young adult entrepreneur, having started his own clothing line while a freshman in college.