Founded by veteran book publicist Lori Ames, the agency handles all aspects of book publicity including preparation of press materials, print coverage (magazines and newspapers), online coverage (website, ezines, bloggers, and podcasts) and broadcast coverage (radio and television). In addition, we assist with speaking engagements, social media, and website design upon request.
Founder and President
Lori Ames has been involved in book publishing and book publicity since the early eighties. After receiving her degree from Hofstra University in 1979, she worked briefly for a mass market paperback publisher, and then began her publicity career at a boutique book publicity agency in New York City. After more than three years there, she joined book publisher William Morrow, where she remained for six years, advancing to the position of publicity director. During her tenure with William Morrow, she worked with many bestselling authors, celebrities, and sports figures.
She returned to the boutique agency in 1991 where she remained until late 2010, helping run the day-to-day business, overseeing all publicity campaigns, and working on strategic planning to stay on top of new media while driving clients’ books to the country’s bestseller lists.
In late 2010, Lori’s son was diagnosed with an inoperable malignant brain tumor, so she left the fast-paced world of Manhattan to care for her son and in the process set up her own agency (her son Robert is doing very well and plays an important role at the company). Lori serves on the Dean’s Advisory Board of the Hofstra College of Liberal Arts and Sciences. She is a regular speaker at the Principles of Marketing classes at the Zarb School of Business, at the Book Promotion course at Hofstra University, and has spoken at the National Speaker’s Association’s Mega Million Publishing Lab. In addition, Lori contributed a chapter to the book Adventures Of Women Entrepreneurs: Stories That Inspire by Robin Behrstock & Contributors (Radius Press / 2017) as well as an essay to The Road Ahead: Inspirational Stories Of Open Hearts And Minds by Jane Seymour (Post Hill Press / 2017).
Robert AmesRobert Ames is the inspiration behind the founding of the ThePRFreelancer, Inc. Having worked for Lori in New York City as a part time publicity assistant, he was diagnosed with an inoperable malignant brain tumor in October 2010. Fast forward to the present, Robert has battled hard and is in the office every day keeping everybody on their toes.
Director National Media
Steve Matteo joins ThePRFreelancer, Inc., from Media Connect, the book publishing publicity division of Finn Partners, where he was Publicity Director for nearly eight years. Previously he was Publicity Manager for more than ten years at Barron’s book publishing. He has worked on books by authors such as David McCourt, Michael Clinton, Noah Charney, Howard Schatz, Legs McNeil, Bob McGrath of Sesame Street; Madhur Jaffrey and the 1001 series books; the Night at Museum books and many others.
Steve is an author and journalist having written for Newsday, The New York Times, The Los Angeles Times, Rolling Stone, Salon, and many other publications. His books include Let It Be (33 1/3-Bloomsbury) and Dylan (Sterling). In addition, he recently contributed to The Beatles in Context, which was published by Cambridge University Press.
He knows more music trivia than should be allowed and holds a B.F.A. in Communications and Media from the New York Institute of Technology in Old Westbury, New York.
Christina Czachor interned for several summers at ThePRFreelancer, Inc., while completing her undergraduate education at Fordham University in New York City. During the school year, she worked as an intern for a fashion & lifestyle firm in Manhattan. After graduating in May 2020 with a B.S in Psychology and a minor in Marketing, Christina joined ThePRFreelancer, Inc. full time. Christina loves connecting with clients and thinking of creative ways to promote their books and platforms. When she’s not working, Christina loves to read, explore NYC, and hike.
Web Design & Graphics, Social Media ManagementMichael Mejer started at ThePRFreelancer, Inc. as an intern, worked full time while finishing up his senior year at Dowling College and now works for the firm on a project by project basis while completing his journey towards an MBA. Michael has mad graphics skills, helps clients create an online presence by developing a social media presence for them, and he also handles website and graphic design. He is also a noted young adult entrepreneur, having started his own clothing line while a freshman in college.