ThePRFreelancer Current Titles:

Identify the real problem. Don’t waste time and money solving the wrong problem.

Consistently create ideas. Make your business recession-proof and competition-proof.

Grow your business. Solve the tough problems holding you back.

Leading in today’s world is difficult, and it is not getting easier. To compete and be profitable in today’s marketplace, you need big, creative solutions and you need them now. Just as you follow a recipe to cook a great meal, there is a recipe to create great ideas. Create in a Flash is based on Dr. Roger Firestien’s 40 years helping companies unleash the innovation of their workforce. Roger’s clients include AT&T, SC Johnson, Disney, Hilton, NASA and over 600 other organizations big and small, including corporations, government, universities and churches.

Roger L. Firestien, PhD, has presented programs on innovation to over 600 organizations around the world including Fortune 500 corporations, government agencies, universities, associations, and religious institutions.

His expert views on creativity have been covered in Fast Company, Forbes, Investor’s Business Daily, Inc. and The New York Times.

He is Associate Professor Emeritus at the Center for Applied Imagination at Buffalo State University, President of Innovation Resources, Inc., a founding member of the Buffalo Society for Creativity in Medical Education, and guest lecturer at the Jacobs School of Medicine and Biomedical Sciences at the University at Buffalo, NY.

In DISABILITY IS HUMAN: The Vital Power Of Accessibility In Everyday Life, Stephanie W. Cawthon, PhD, draws upon more than twenty five years of experience as a professional educator and researcher to dispel myths and raise expectations about disabled people. Cawthon brings the energy and insights from her popular presentations and workshops in nearly every industry — where she has empowered, encouraged, and supported thousands of people in the journey toward greater access.

Stephanie W. Cawthon, PhD is an internationally renowned author, researcher, and consultant who brings relatable insights and real-world skills to her mission that – when we tap the power of accessibility – we ensure disabled people can thrive and succeed.

Dr. Cawthon’s groundbreaking research has been funded by over $50 million in federal and other grants. In 2023 she founded the National Disability Center for Student Success at The University of Texas at Austin, where she is a tenured Professor of Educational Psychology.

She brings a lived experience to her work. In addition to her congenital hearing loss, she has several mental health and physical disabilities that have a significant impact on her ability to engage in important life activities.

Dr. Cawthon earned her Bachelor’s and Master’s degrees from Stanford University and her doctorate from the University of Wisconsin at Madison.

WALL STREET JOURNAL BESTSELLER 

USA TODAY BESTSELLER

In a world characterized by constant change, individuals and organizations need to pivot to adapt. In EVERYTHING CONNECTS:  Cultivating Mindfulness, Creativity, And Innovation For Long-term Value. Entrepreneur, thought leader, and innovator Faisal Hoque shows how to thrive in the environment of change in which we live and work.

The book – a revision of the first edition of EVERYTHING CONNECTS – includes new material on changes due to the pandemic, mindfulness and resiliency, all designed to help leverage and thrive in the flickering environment of change. These additional topics add substance to the seminal focus of the original edition, and further the core message that everything has a relationship to everything else, resulting in a powerful synergy.

Part philosophy, part business, and part history, this book is a kaleidoscopic view of the way humans―by being able to think out of the box―have been able to achieve greatness for themselves, their organizations, and the world at large.

Faisal Hoque is an accomplished entrepreneur, senior executive, author, thought leader, public speaker, and advisor to management teams and BODs with more than 25 years of cross-industry success. He is the founder of SHADOKA, NextChapter, and other companies; they focus on enabling sustainable and transformational changes.

In today’s complex, ambiguous world of work, leaders can’t rely on data and models alone. The difference between good and bad decisions often rests on intuition. In INTUITION AT WORK: Using Your Gut Feelings To Get Ahead, executive coach Jessica Pryce-Jones shares how intuition helps senior leaders and their teams arrive at important decisions, explains what intuition is, what forms it takes, and how to be more attentive to its cues.

The benefits of intuitive decision-making, as detailed in the stories and exercises in INTUITION AT WORK, will result in greater responsiveness, flexibility, and improved organizational performance.

Jessica Pryce-Jones started her career in finance where she learned about numbers, strategy and leadership. After ten years in the corporate world, she completed a psychology degree – she wanted to understand why some of her bosses were brilliant and others were dismal. Those insights launched a new career facilitating, coaching, designing interventions and writing.

Clients include multinationals in healthcare, professional services, FMCG, banking, creative, education, manufacturing, publishing and engineering industries as well as the public and not-for-profit sectors.

She has written two previous books, Happiness at Work: Maximizing Your Psychological Capital for Success and Running Great Meetings & Workshops for Dummies.

In today’s chaotic world, people are struggling with identity and societal expectations to embrace their authentic selves, unleash their power, and find lasting healing and happiness. In LAW OF ZERO: The Journey To Awakening Your Authentic Self, Unlocking Your Infinite Power, And Taking Control Of Your Life, award-winning entrepreneur, Chad Hardy, chronicles his journey to inner wellness and personal growth. He shares his discovery of the transformative law of Zero as he highlights his quest for answers in the face of profound situational and spiritual challenges.

Filled with profound insights into non-judgment, acceptance, and interconnectedness, coupled with Hardy’s candidness throughout, LAW OF ZERO provides essential guidance for anyone seeking personal growth and self-discovery.

Chad Michael Hardy has a proven track record of building people up and bringing people together by producing community and corporate events. An award-winning entrepreneur, he founded the flourishing team building company, AdVenture Games Inc. Since his discovery of the Law of Zero, Chad has channeled the multitude of personal challenges and triumphs of his life into helping others find their authentic joy and their true self.

Today, Hardy is not just an entrepreneur but an inspirational figure who empowers others to rediscover their true joy and purpose. He divides his time between San Diego, California, and Orlando, Florida.

#1 WALL STREET JOURNAL BESTSELLER

USA TODAY BESTSELLER

Transformational leaders will leverage positive change

In a world of explosive change and transformation, leaders at all levels―from heads of state and global corporations to entrepreneurs and gig economists―will offer the best opportunity for leveraging change and transforming our lives for the better. This includes how we work, play, govern ourselves, and consider and plan for our collective futures.

This thought-provoking book invites you to explore the intersection of transformational leadership, systemic thinking, and experiential learning―all required to survive and thrive the tsunami of changes and disruptions caused by the Fourth Industrial Revolution, the Covid-19 pandemic, climate change, and misinformation trends.

Faisal Hoque is an accomplished entrepreneur, senior executive, author, thought leader, public speaker, and advisor to management teams and BODs with more than 25 years of cross-industry success. He is the founder of SHADOKA, NextChapter, and other companies; they focus on enabling sustainable and transformational changes.

In REINVENT: Navigating Business Transformation In A Hyperdigital Era, entrepreneur, innovator, and advisor with more than twenty-five years of cross-industry success, Faisal Hoque, makes the argument for reinvention – from the changing nature of consumers to shifting workforce priorities to the necessity for greater organizational security. Hoque introduces ideas, concepts, and a comprehensive framework (LIFTS — learn, investigate, formulate, take off, and study) to help position organizations to reap the benefits of business and digital transformation.

The skills and mindset taught in the book will equip transformational leaders to manage ongoing change and adjust to the upheavals that are taking place everywhere.

Faisal Hoque is the founder of SHADOKA, NextChapter, and other companies that focus on enabling sustainable and transformational changes. Throughout his career, he has developed over 20 commercial business and technology platforms and worked with public and private sector giants such as the US Department of Defense, GE, MasterCard, American Express, Northrop Grumman, CACI, PepsiCo, IBM, Home Depot, Gartner, and JPMorgan Chase. He is a 3 time winning Founder and CEO of Deloitte Technology Fast 50 and Deloitte Technology Fast 500™ awards

People train longer, specialize more, use ever-advancing technologies and still manage to solve the wrong problems. Why? Because they have been taught that when they face problems big or small, their initial impression/definition/hunch of what they think is the problem really is the problem, notes renowned innovation consultant Roger L. Firestien, PhD, in SOLVE THE REAL PROBLEM: Because What You Think Is The Problem Is Usually Not The Problem.

With all the information that they have at their fingertips, people still misdiagnose illnesses, create educational programs that don’t help students, sink millions into business plans that never get off the ground, and overlook simple details that cost time, energy and lives. “We have been taught to find answers to problems, not to question the problem itself,” says Firestien.

Roger L. Firestien, PhD, has presented programs on innovation to over 600 organizations around the world including Fortune 500 corporations, government agencies, universities, associations, and religious institutions.

His expert views on creativity have been covered in Fast Company, Forbes, Investor’s Business Daily, Inc. and The New York Times.

He is Associate Professor Emeritus at the Center for Applied Imagination at Buffalo State University, President of Innovation Resources, Inc., a founding member of the Buffalo Society for Creativity in Medical Education, and guest lecturer at the Jacobs School of Medicine and Biomedical Sciences at the University at Buffalo, NY.

Leaders of B2C and B2B organizations – irrespective of size, geography and industry sector – need a tried-and-tested approach to improve their customer experience. To stay ahead of the competition and meet the evolving demands of empowered, values-driven customers, organizations need to embrace the age of the customer and implement multi-channel strategies. The key lies in values-driven organizational alignment designed for an organization’s unique situation, all underpinned by a customer experience mindset and the ‘human touch’.

In SUPERCHARGING THE CUSTOMER EXPERIENCE: How Organizational Alignment Drives Performance, customer experience and business transformation experts Alan Williams and Dave Stubberfield provide a methodology and framework that has successfully been adopted by large and small companies, across sectors.

Alan Williams, Founder & MD, SERVICEBRAND GLOBAL Ltd, coaches progressive leaders of service sector organizations, internationally, to deliver values-driven service for sustained performance.

With more than 20 years’ senior management experience in demanding customer service environments, Williams’ rare mix of extensive operations and coaching experience enables him to create and implement holistic SERVICEBRAND® strategies for sustainable impact. He has applied this approach as a consultant and in senior leadership roles for global blue-chip organizations as well as smaller entrepreneurial companies.

Dave Stubberfield is Director & Principal Consultant, Carter Consultancy. With over a decade’s worth of experience in business transformation, has been involved with and managed complex and comprehensive projects to improve a variety of businesses with a customer-centric focus. By empowering people from the ground up and gaining total sponsorship from senior leaders, Stubberfield ensures complete coverage of the transformation across the organization. He applies his expertise in continuous improvement, customer experience and change management to create bespoke implementation solutions for businesses of all sizes and reach their goals, embedding and sustaining these methodologies.

Women are experiencing unprecedented stress and exhaustion from trying to balance careers with raising families, and are in need of concrete strategies for blending professional ambition and personal fulfillment, and in some cases, permission to choose satisfaction over success.

In THE FAIRY GOD DOCTOR’S GUIDE TO A GOOD LIFE: A Prescription For The Working Woman, Denise Brown, MD, provides a cohesive framework drawn from her years of experience as a doctor, business executive, wife, mother, and more, to help readers create sustainable success without sacrificing health or relationships. “When you practice self-care, you replace self-criticism with self-compassion and find the freedom to thrive on your own terms. I wrote this book because I see so many women feeling lost and overwhelmed, especially those who are just starting their careers and adult lives. This book is my way of offering big-sister guidance and sharing the insights I’ve gained over the years,” says Brown.

Denise Brown, MD, has over three decades of experience as a physician, CEO, and Chief Strategy Officer. She is a transformation leader who helps women in business learn how to prioritize and avoid stress and burnout. A thought leader in self-care for working women, Brown is a graduate of The University of Chicago’s Pritzker School of Medicine, with training at Stanford and Vanderbilt. She resides in Austin, TX with her husband and children.

Women face numerous challenges in their careers – dealing with sexist and demeaning work environments, juggling work and family obligations, struggling to achieve parity with their male colleagues – all of which require having the necessary physical and emotional capacity to maintain one’s self-esteem.

Lynn Blades has spent decades advising women in Fortune 500 companies and independent businesses. An executive leadership coach, her message is clear: it’s time to rewrite the rules. In THE QUIET BURN: The Ambitious Woman’s Guide To Recognizing And Preventing Burnout, Blades offers practical tools to help women recognize and prevent burnout and empower them to reclaim their lives – such as the power of saying no, practicing guilt-free self-care, and silencing self-doubt

Lynn Blades is the founder of Legacy Leadership, an executive leadership consultancy, and a dedicated DEI advocate. She has strived to cultivate a 21st century leadership workforce that truly reflects the diversity of our society.

Blades is a distinguished Marshall Goldsmith elite executive coach with two decades of experience guiding a diverse range of clients. She has coached C-suite executives, directors, and their teams across various industries. Her clients include Fortune 500 and Fortune 100 companies such as Nike, KPMG, EY, Barclays, and PayPal.

Blades is a founding member of AllBright, an organization committed to the empowerment of women. Here, she helped create “Elevate,” a year-long executive leadership course designed to foster leadership skills among women. She also co-created and currently leads the Leading Diverse Teams program for organizational leaders in both the public and private sectors, with clients such as the UK Department for Environment, Food, and Rural Affairs, Aon, and Tate.

Blades also serves on various boards focused on fostering the leadership skills of young, diverse talent, including the Creative Access advisory board, Working Title Films’ London Screen Academy, and Frontier Learning Trust in partnership with Imperial College.

Blades exceptional communication skills and distinctive can-do attitude were honed during her celebrated career as an award-winning journalist. She worked with leading international networks such as CBS, CNN, CNBC, BBC, ITV, and Showtime, where she developed, wrote, presented, and produced both hard news and entertainment programs.

What separates competent leaders from true visionaries? This question is vital for those who wish to leave a positive legacy on their clients, customers, employees, and society. In THE STRATEGY LEGACY: How To Future-Proof A Business And Leave Your Mark, strategy and leadership expert Alex Brueckmann argues that great leaders are distinguished by their ability to combine strategy with organizational identity, focusing not only on what they do, and why, but beyond.

Brueckmann’s goal is to help leaders understand business strategy as the number one driver of both corporate culture and commercial success. “I would like you to approach strategy by decoupling the topic from the metaphorical ivory towers of corporate functions and put strategy at the heart of your organization’s identity,” he says.

Whether a corporate leader, an entrepreneur, or a startup founder, readers of THE STRATEGY LEGACY will be equipped to boost their business and leave a positive impression across the board.

Alex Brueckmann is an executive thought partner, strategy facilitator, speaker, and author of Secrets Of Next Level Entrepreneurs: 11 Powerful Lessons To Thrive In Business And Lead A Balanced Life. He talks about the power of strategy and identity, transformation leadership, purpose, impact, and legacy. Brueckmann has impacted thousands of business leaders across the world, from multinationals to start-ups.

He is an alumnus of EBS European Business School (Germany), and holds certificates in change management, leadership, finance, organizational development, and strategy from INSEAD (France), and Harvard Business School (USA).

As humanity takes its first major steps into the age of Artificial Intelligence, people and organizations are only just beginning to think through the possibilities and the dangers this technology brings. In TRANSCEND: Unlocking Humanity In The Age Of AI, leading management thinker and technologist, Faisal Hoque, provides a roadmap to address the most pressing questions facing the AI generation. “To transcend business limits through AI, we must first transcend our old ways of thinking. The future belongs to those who dare to evolve,” says Hoque.

Combining insights from philosophers and spiritual leaders with the author’s management and hands-on technical expertise around AI, TRANSCEND provides practical frameworks and use cases to help organizations, both public and private sector, harness the potential of AI while also assessing the ethical and risk factors.

Faisal Hoque is the founder of SHADOKA and NextChapter and serves as a transformation and innovation partner for CACI, an $8 billion company focused on U.S. national security. He is a bestselling author with ten award-winning books. For thirty years, he has been developing commercial business and technology systems, and enabling leadership teams at MasterCard, American Express, GE, Home Depot, French Social Security Services, US Department of Defense (DoD), US Department of Homeland Security (DHS), PepsiCo, IBM, Chase, and others with sustainable growth.

Today, Hoque is a highly sought-after innovation and transformation (digital/AI, business, organization) partner for both public and private sector organizations, and recognized as one of the world’s leading management thinkers and technologists. He is a contributor at the MIT’s IDEAS Social Innovation program, Thinkers50, and the Swiss business school IMD.

Employee engagement strategies are missing a critical component. Customer, client, and patient retention, revenue, and loyalty strategies are also missing a critical component. In all cases, the solution is to prove the Real-World Impact of products and services.

What is Real-World Impact and how is it measured and proven? Organizational impact strategist, social scientist, and international bestselling author, Wendy Lipton-Dibner, reveals the research and patent-pending solution in her new book, WHAT MATTERS MATTERS MOST®: How Leaders Build Impassioned Engagement, Unrivaled Loyalty, And Boundless Growth By Measuring Real-World Impact.

Whether a leader, employee aspiring to leadership, or entrepreneur with a dream of making a profitable impact; whether an enterprise, small business, healthcare facility, private practice, or non-profit organization, WHAT MATTERS MATTERS MOST offers a proven, patent-pending solution to create rapid, sustainable engagement and growth in every area of an organization, no matter the industry, offerings, or size.

Wendy Lipton-Dibner, MA, is the leading authority on organizational development through strategic and operational impact. A multiple-time bestselling author, sought-after strategist, and serial entrepreneur, Lipton-Dibner is known for her unparalleled ability to help organizations increase profitability by maximizing and capitalizing on the Real-World Impact they create for all stakeholders.

President, Founder, and CEO of Professional Impact, Inc., Lipton-Dibner is the developer of Organizational Impact Strategy, inventor of Real-World Impact Metrics, and creator of the companion app. She has helped thousands of enterprise, healthcare, small business, and non-profit leaders increase team effectiveness and revenue as the direct result of making a measurable diference in people’s lives.

Why Didn’t I Think of That?

…we’ve all asked the question one time or another. The answer is almost always the same. When we miss opportunities, it’s because we’re not looking for problems to solve.

Why Didn’t I Think of That? is a short story we can all relate to, shedding an eye-opening light on our classic approaches to work and problem solving.

You’ll discover how to innovate on demand, develop more options, and implement ideas that make a difference.

Creativity is a skill. Just like you learned how to ride a bicycle, you can learn how to be creative. In Why Didn’t I Think of That? you will learn how to turn on your creativity at will instead of waiting for ideas to happen.

Roger L. Firestien, PhD, has presented programs on innovation to over 600 organizations around the world including Fortune 500 corporations, government agencies, universities, associations, and religious institutions.

His expert views on creativity have been covered in Fast Company, Forbes, Investor’s Business Daily, Inc. and The New York Times.

He is Associate Professor Emeritus at the Center for Applied Imagination at Buffalo State University, President of Innovation Resources, Inc., a founding member of the Buffalo Society for Creativity in Medical Education, and guest lecturer at the Jacobs School of Medicine and Biomedical Sciences at the University at Buffalo, NY.