In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company’s corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company’s employees, on average, are unaware of or do not understand its strategy.

Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company’s marketing program to its business strategy. It’s based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well.

Jim Everhart is a freelance strategist and writer, working with corporations and agencies to develop marketing communications tactics and campaigns. He spent more than four decades in the marketing industry, most of it at Godfrey Advertising, one of the largest business-to-business marketing agencies in the United States. He played a leadership role at Godfrey in marketing strategy, technology development, and creative implementation, rising to the position of vice president and creative director.

The classic guide to how computers work, updated with new chapters and interactive graphics

Computers are everywhere, most obviously in our laptops and smartphones, but also our cars, televisions, microwave ovens, alarm clocks, robot vacuum cleaners, and other smart appliances. Have you ever wondered what goes on inside these devices to make our lives easier but occasionally more infuriating?

For more than 20 years, readers have delighted in Charles Petzold’s illuminating story of the secret inner life of computers, and now he has revised it for this new age of computing. Cleverly illustrated and easy to understand, this is the book that cracks the mystery. You’ll discover what flashlights, black cats, seesaws, and the ride of Paul Revere can teach you about computing, and how human ingenuity and our compulsion to communicate have shaped every electronic device we use.

Charles Petzold has been writing about computers and programming for almost 40 years. He is the author of the classic Programming Windows series and other books about Windows programming, as well as The Annotated Turing: A Guided Tour through Alan Turing’s Historic Paper on Computability and the Turing Machine.

Identify the real problem. Don’t waste time and money solving the wrong problem.

Consistently create ideas. Make your business recession-proof and competition-proof.

Grow your business. Solve the tough problems holding you back.

Leading in today’s world is difficult, and it is not getting easier. To compete and be profitable in today’s marketplace, you need big, creative solutions and you need them now. Just as you follow a recipe to cook a great meal, there is a recipe to create great ideas. Create in a Flash is based on Dr. Roger Firestien’s 40 years helping companies unleash the innovation of their workforce. Roger’s clients include AT&T, SC Johnson, Disney, Hilton, NASA and over 600 other organizations big and small, including corporations, government, universities and churches.

Roger L. Firestien, PhD has trained more people to lead the creative process than anyone else in the world. He is Senior Faculty and Associate Professor at the Center for Applied Imagination at SUNY Buffalo State. As president of Innovation Resources, Inc., he consults, creates training programs, runs Breakthrough Labs, and has created a series of courses for Open Sesame. 

No one has ever explained how a venture capitalist plays an active role in creating world-changing companies. The venture capitalist often hires the senior management, helps develop the business model, introduces the company to its largest customers, and provides governance. It is a role akin to being an entrepreneur, not just an investor. This book tells stories of the good, the bad, and the ugly of creating companies, and explains how the VC industry created 80 percent of the American economy. The industry now faces severely damaging legislation. Venture capital is different from leverage buyouts and hedge funds and needs to be regulated in an entirely different way.

Charles W. “Chuck” Newhall, III is a decorated Vietnam combat veteran, esteemed venture capitalist, author, businessman, and philanthropist.

WALL STREET JOURNAL BESTSELLER 

USA TODAY BESTSELLER

 In a world characterized by constant change, individuals and organizations need to pivot to adapt. In EVERYTHING CONNECTS:  Cultivating Mindfulness, Creativity, And Innovation For Long-term Value. Entrepreneur, thought leader, and innovator Faisal Hoque shows how to thrive in the environment of change in which we live and work.

The book – a revision of the first edition of EVERYTHING CONNECTS – includes new material on changes due to the pandemic, mindfulness and resiliency, all designed to help leverage and thrive in the flickering environment of change. These additional topics add substance to the seminal focus of the original edition, and further the core message that everything has a relationship to everything else, resulting in a powerful synergy.

Part philosophy, part business, and part history, this book is a kaleidoscopic view of the way humans―by being able to think out of the box―have been able to achieve greatness for themselves, their organizations, and the world at large.

Faisal Hoque is an accomplished entrepreneur, senior executive, author, thought leader, public speaker, and advisor to management teams and BODs with more than 25 years of cross-industry success. He is the founder of SHADOKA, NextChapter, and other companies; they focus on enabling sustainable and transformational changes.

Innovation is one of the most overused business terms. Companies tout their ‘culture of innovation’ but instead of producing a real impact, talk of innovation generates more slogans than clear, actionable results.

 FEARLESS INNOVATION teaches how to:

* Understand and communicate the urgency of innovation, and the impact of underlying technological and societal changes

* Develop pragmatic innovation strategy for the organization and secure buy-in from all levels of employees across all functions

* Build strong ecosystems with customers, partners, startups, academia and local communities

* Implement open standards to integrate technologies with workflows to achieve high-impact business outcomes

* Measure and communicate progress to stakeholders and media

Alex Goryachev is the former managing director of Cisco’s global Co-Innovation Center, where he spearheaded programs and initiatives to accelerate innovation. Goryachev is a Silicon Valley veteran who is a sought-after speaker on innovation and is often referred to as the ‘innovation therapist’.

Women of color face unique challenges in the workplace, with their careers often hinging on those who are lacking in diversity training. In INCLUSIVE SPONSORSHIP: A Bold Vision To Advance Women Of Color In The Workplace, award-winning strategist and culture leader Jhaymee Tynan explores the challenges encountered by women of color who are met with indifference when their work is being evaluated, leaving them to feel unsupported and untrusting.

The feedback often doesn’t feel genuine or actionable because it is not accompanied by advice, resources, or training to close performance gaps. Instead, it is used as a stall tactic or a deflection, usually enveloped by institutionalized racism or unconscious bias. “The one element that’s missing to amplify the careers of women of color is true advocacy – sponsors who are willing to promote them, based on their potential and not simply their performances,” says Tynan.

Jhaymee Tynan is an award-winning strategist, culture leader, and wellness champion. She is a board-certified healthcare strategy executive and thought leader known for her values of empathy and kindness in the workplace.

In a world where buyers are better informed, more insulated, and less willing than ever before to talk to salespeople, technique alone is not enough. To survive and thrive in today’s markets – to understand, map, and align with a given buyer’s journey – attitude and behavior must support technique.

 In HOW TO SELL TO THE MODERN BUYER: 52 Sandler Rules for Sales Success, veteran sales leader David Mattson, President and CEO of Sandler, empowers sales teams to become the best in class by putting transformational ideas into practice in today’s ever-changing selling environment.

David Mattson is a best-selling author, sales and management thought leader, keynote speaker and leader for sales training seminars around the world. As President and CEO of Sandler, Mattson oversees the corporate direction and strategy for the company’s global operations including sales, marketing, consulting, alliances and support.

MORE THAN JUST THEORY, The Leadership Driven Method (LDM) to Performance Measurement is a must-read, how-to book for senior and mid-level managers who are charged with making informed decisions that are needed to ensure that their public sector or not-for-profit organization meets its strategic goals. Filled with ready-to-use diagnostic tools or ‘Windows’, a step-by-step methodology and case studies, this book provides both the art and the science to successfully develop and/or improve a Performance Measurement system. The three case studies on Major Projects, Procurement and Training further demonstrate the effective application of the LDM.

Bryan Shane and Patricia Lafferty are the founders of BPC Management Consultants, a client-centered, management-consulting firm based in Ottawa. Since 1985, they have supported clients in both the private and public sectors with governance, strategic planning, and performance measurement. They enjoy working with clients to help them mobilize their resources, pursue their objectives, make effective decisions, and improve productivity from both short- and long-term perspectives.

#1 WALL STREET JOURNAL BESTSELLER

USA TODAY BESTSELLER

Transformational leaders will leverage positive change

In a world of explosive change and transformation, leaders at all levels―from heads of state and global corporations to entrepreneurs and gig economists―will offer the best opportunity for leveraging change and transforming our lives for the better. This includes how we work, play, govern ourselves, and consider and plan for our collective futures.

This thought-provoking book invites you to explore the intersection of transformational leadership, systemic thinking, and experiential learning―all required to survive and thrive the tsunami of changes and disruptions caused by the Fourth Industrial Revolution, the Covid-19 pandemic, climate change, and misinformation trends.

Faisal Hoque is an accomplished entrepreneur, senior executive, author, thought leader, public speaker, and advisor to management teams and BODs with more than 25 years of cross-industry success. He is the founder of SHADOKA, NextChapter, and other companies; they focus on enabling sustainable and transformational changes.

A uniquely practical and powerful roadmap designed to ensure that business owners and managers reach their full potential and become the extraordinary leaders their people and company deserve.

 Whether you are a leader of a multibillion-dollar company, top-level executive of a small business, or senior manager looking to discover the secrets of elite leadership, My Daily Leadership will reveal and strengthen your own unique and powerful leadership style and forever transform the way you think, behave, and lead.

Learn the daily leadership habits, mindsets, and strategies that will unlock your full leadership potential to create a meaningful and lasting legacy of high performance and extraordinary success.

Antonio Garrido has over twenty-five years in senior leadership positions with world-class businesses. He is an expert in leadership transformation: shaping high-performance leaders out of highly stressed and overworked leaders. He is a serial entrepreneur, successful business coach, author, charismatic speaker, and works with leaders from small private businesses, right up to Fortune-60 size.

The story of China’s rise to prominence as a superpower is rooted in its drive to overcome poverty. In THE EVOLUTION OF CHINA’S ANTI-POVERTY STRATEGIES: Cases Of 20 Chinese Changing Lives, William N. Brown, PhD, a business professor at Xiamen University, gives a first-hand account of how China’s population has lifted itself out of poverty by relying on a combination of government support and individual initiative 

Drawing on interviews with rural and urban Chinese from diverse backgrounds, as well as local and national leaders, Brown offers candid insights into the challenges that have forced China to continually evolve its programs to resolve even the most intractable cases of poverty. 

A tale of hope and courage, the book will inspire readers to take heart from China’s example, because as a Chinese leader told Brown, “As long as some are poor, we are all poor.” 

Dr. William N. Brown is Academic Director, Xiamen University/SMXMU OneMBA. Fujian Province’s first foreign Permanent Resident, he has driven over 200,000 km around China exploring its development, co-written and hosted over 400 television episodes and consulted with cities on urban and rural development. Honors have included China’s “Friendship Award,” “Honorary Citizen of Fujian” from then-Governor Xi Jinping, “Top Ten Educator 1954-2014” and “CCTV’s Moving China 2019” award.

 

Lorraine Marchand―a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas―lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization. Drawing on her experience as a woman in a male-dominated field, Marchand discusses how to support entrepreneurship by women and highlights the contributions of underrepresented innovators.

Marchand’s how-to program for innovation is clear and easy to follow, featuring a toolkit of strategic templates and planning frameworks that are illustrated by helpful case studies. Written in authoritative but conversational language, The Innovation Mindset offers a practical plan for both the veteran with another great idea and the first-timer with a big dream.

Lorraine Marchand is Executive Managing Director of Merative (formerly IBM Watson Health) and has three decades of experience in new product development. She has held leadership positions at Bristol Myers Squibb, Covance, Cognizant, and IQVIA, and she cofounded four companies.

To achieve their potential, salespeople need a skilled coach to guide their growth. In THE SALES COACH’S PLAYBOOK: Cracking The Performance Code, Revised Second Edition, Bill Bartlett, who has over forty years of sales success, offers a view of the sales coach as a facilitator of growth, one who challenges their team to examine their behavior, assumptions, expectations, and awareness on the path to self-discovery.

For new sales managers as well as seasoned professionals this revised second edition teaches insights and processes that will accelerate the learning curve as a manager, extend the productive life cycle of best performers, and help the team achieve at a measurably higher level.

Bill Bartlett is Executive Vice President of Franchise at Sandler. An acclaimed coach and facilitator who excels at identifying core challenges and implementing growth strategies that are transformative in their depth, Bartlett helps clients increase productivity and profit by developing high performance behaviors, winning attitudes, and superior sales and management techniques.

As China rises to true superpower status, the United States must take immediate action to catch up in AI capabilities—or face falling disastrously behind technologically, economically, and militarily.

Over the past decade, China has quietly and methodically moved into a near-leadership position in artificial intelligence technologies on a global scale. Meanwhile, the United States has responded ineffectively, weighed down by politics, bureaucracy, and an absence of clear strategy.

In the near future, wars will be fought not over land, but over data. Machines will quickly discover individualized treatments for diseases, and with the help of virtual reality, AI will inspect buildings that have not yet been built. With the rising interest in these technologies by both China and the U.S., who will emerge as the victor of this technological race?

When AI Rules the World is an investigation and call to action into AI technologies for a nation that does not yet comprehend the full gravity of the AI revolution. The United States is losing the race for AI dominance, and the stakes couldn’t be higher.

Handel Jones has over 50 years of experience in the electronics industry and had led International Business Strategies (IBS Inc.) for over 30 years. IBS supports government organizations and major corporations on global basis, with extensive activities in the United States, Europe, and China.

Why Didn’t I Think of That?

…we’ve all asked the question one time or another. The answer is almost always the same. When we miss opportunities, it’s because we’re not looking for problems to solve.

Why Didn’t I Think of That? is a short story we can all relate to, shedding an eye-opening light on our classic approaches to work and problem solving.

You’ll discover how to innovate on demand, develop more options, and implement ideas that make a difference.

Creativity is a skill. Just like you learned how to ride a bicycle, you can learn how to be creative. In Why Didn’t I Think of That? you will learn how to turn on your creativity at will instead of waiting for ideas to happen.

Roger L. Firestien, PhD has trained more people to lead the creative process than anyone else in the world. He is Senior Faculty and Associate Professor at the Center for Applied Imagination at SUNY Buffalo State. As president of Innovation Resources, Inc., he consults, creates training programs, runs Breakthrough Labs, and has created a series of courses for Open Sesame. 

Stanley the Pug liked to get into mischief, but he liked making his masters happy even more. A loyal companion for seventeen years to the Newhalls, Stanley was not just an amazing and funny character, but a member of the family, helping Chuck Newhall cope with tough times and tragedies. While he was not a trained doctor, Stanley still dispensed love and joy, curing all who were lucky enough to know him. This is his story.

Charles W. “Chuck” Newhall, III is a decorated Vietnam combat veteran, esteemed venture capitalist, author, businessman, philanthropist, and lover of pugs.